Quality Function Deployment | 1 Effective Customer Needs Process

QFD stands for Quality Function Deployment. QFD is to ensure the customer requirement for product development.

It’s a process done by the descriptors throughout each stage of product development.

Therefore, customer demands are exceeding for maintaining or improving product performance. 21st-century Companies are growing to enterprises the needed innovation to create for the market place.

Be Continue,

QFD Process

Quality Function Deployment QFD is a perspective to defining customer needs to translate them into specific ways to produce products and meet those needs.

The talk of the customer is captured in a variety of ways such as direct discussion, interviews, surveys, focus groups, customer specifications, observation, warranty data, field reports.

This understanding of customer needs summarizing in a matrix of product planning. These matrices are often used to translating the higher level of “what’s needed” into a low level of “how’s needed”.

QFD Process

The Quality Function Deployment matrix is a good communication tool at each step in the process of customer requirements. The real value has proceeded in the process of communication and decision making with the Quality Function Deployment Process.

Quality Function Deployment is observed about product planning, product design, and process design and process control, quality control, testing, equipment maintenance, and training.

According to the result, this process requires multiple functional disciplines to adequately address this range of activities. The quality function deployment is a functional process with multi-product development teams.

It can provide a structured process for these teams to begin communicating, making decisions, and planning for the product.

It is a useful methodology like along with product development teams, to support a concurrent engineering or integrated product development approach.[su_divider top=”no” divider_color=”#040404″ link_color=”#ba0000″ size=”2″]

QFD Example

Quality Function Deployment, it’s structure and planning approach. that requires more time to be spent up in front of the development process to making sure.

The team is determined and understands to agree with “what needs to be done” before starting the design activities.

Accordingly, time is spent on thinking. because of differences of opinion may have issues.

Quality Function Deployment QFD is a useful methodology for communication, planning, and decision-making within a product development team.

It is not a paperwork practice or additional documentation. It must over completed to proceed to the next development milestone.

That’s not only to brings the new product closer to the intended target. but the reduce time of development cycle and cost is established in this process.

Quality Function Deployment is oriented toward involving a team of people representing the various functional department.

It’s involved in product development like Marketing, Design Engineering, Quality Assurance, Manufacturing/ Manufacturing Engineering, Test Engineering, Finance, Product Support, etc.

You can see this “talk of Customer requirement” in a variety of ways.[su_divider top=”no” divider_color=”#040404″ link_color=”#ba0000″ size=”2″]

Simplified QFD

1) Normal Requirement:- It is the objective and goal. that is the study for product or system during a meeting with a customer is present requirements If the merchant satisfies a normal requirement. They can requested. [su_divider top=”no” divider_color=”#040404″ link_color=”#ba0000″ size=”2″]

2) Aspected Requirement:– It requirement is implicit to the product and the system may be fundamental. the customer doesn’t explicitly study them.

-Example of expected requirement ” It is a human iteration exception”.
Customer Requirements – “talk of the Customer” in this the first step in a QFD project is to determine what market segments will be analyzed during the process.

The team then gathers information from customers on the requirements they have for the product or service. To arrange and evaluate this data, the developer team used simple quality tools like Affinity Diagrams.[su_divider top=”no” divider_color=”#040404″ link_color=”#ba0000″ size=”2″]

3) Existing Requirement:– This feature goes belong to the customer aspect and true be very satisfy when present Ex: A software for a new mobile comes with a standard feature But It is coupled with a set of unexpected capabilities like a multi touch screen.

It’s also called Regulatory Requirements Not all product or service requirements are known to the customer.

QFD is used as a customer interview and observation, serve and examination of historical data.

These data are translated into the table of requirements call the customer voice table. [su_divider top=”no” divider_color=”#040404″ link_color=”#ba0000″ size=”2″]

Quality Function Deployment (QFD) Quizlet

[su_note note_color=”#ffffff” text_color=”#0e0e0e” radius=”4″] Q. 1) What Is Meant By QFD?

QFD stands for Quality Function Deployment. that’s the process of customer requirements for product development.[/su_note]

[su_note note_color=”#ffffff” text_color=”#0e0e0e” radius=”4″] Q. 2) What Are The Benefits Of QFD?

The QFD is helped to build a profitable product. there are also some benefits for product development such as free resources to be added in the product, discount in low-quality resources, timely delivery to the customer, etc.[/su_note]

[su_note note_color=”#ffffff” text_color=”#0e0e0e” radius=”4″] Q. 3) What Is QFD In Project Development?

QFD is the process of customer requirements to build a profitable product in a sequence manner. that product is prepared systematically.[/su_note]

[su_note note_color=”#ffffff” text_color=”#0e0e0e” radius=”4″] Q. 4) What Is QFD in total quality management?

The TQM is the systematic approach for the product development process.[/su_note][su_divider top=”no” divider_color=”#040404″ link_color=”#ba0000″ size=”2″]


The QFD (Quality Function Development) is a process of customer requirement to develop a particular product by the merchant.

The customer’s putting the ability for the product performance. The merchant assuming the cost of the product for development. After that, the deal is established between customers and merchants.

It’s all depended on the quality of the product, spent time, the workload of the developer, and many major and small tasks of development to a particular product. you can see here qfd steps for product development.

There so many tasks are established for product development like
How’s the product value in the market?
How much longer the product will be run?
What are the minimum and maximum cost of the product?
How much cost may have of resources for development?

The merchant is assuming for product development like
How many days will it take for over the development of the product?
What resources are there needed?
If the customer wants a warranty, then How long It should be?

After, the developer team will exceeding the process of over development of the product like product design, added new feature, added free feature, etc. you can see here the best QFD PPT.

if the customer unsatisfied with the developer’s works. They can return for improvement or deliver that’s a product to the merchant or cancel the order.

Some Important Benefits Of QFD

  1. The whole process has happened systematically.
  2. There is a good developer team.
  3. There are some free features for the customer.
  4. The costs depended on resources of cost, developer of cost, etc.
  5. The whole analysis executed of a product. After developing work is started.

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