Quality Function Deployment | 1 Effective Customer Needs Process

QFD stands for Quality Function Deployment. QFD is to ensure the customer requirement for product development.

It’s a process done by the descriptors throughout each stage of product development.

Therefore, customer demands are exceeding for maintaining or improving product performance. 21st-century Companies are growing to enterprises the needed innovation to create for the market place.

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QFD Process

Quality Function Deployment QFD is a perspective to defining customer needs to translate them into specific ways to produce products to meet those needs.

The talk of the customer is captured in a variety of ways such as direct discussion, interviews, surveys, focus groups, customer specifications, observation, warranty data, field reports.

This understanding of customer needs summarizing in a matrix of product planning. These matrices are often used to translating the higher level of “what’s needed” into a low level of “how’s needed”. That product requirement is to satisfied with these needs.

QFD Process

The Quality Function Deployment matrix is a good communication tool at each step in the process of customer requirements. The real value is in the process of communication and decision making with the Quality Function Deployment Process.

Quality Function Deployment is observed to product planning, product design, and process design and process control, quality control, testing, equipment maintenance, and training.

According to the result, this process requires multiple functional disciplines to adequately address this range of activities. The quality function deployment is a functional process with multi-product development teams.

It can provide a structured process for these teams to begin communicating, making decisions and planning for the product.

It is a useful methodology like along with product development teams, to support a concurrent engineering or integrated product development approach.

QFD Example

Quality Function Deployment, it’s structure and planning approach. that requires more time to be spent up in front of the development process to making sure.

The team is determined and understands to agree with “what needs to be done” before plunging into design activities.

According to of result, less time will be spent downstream. because of differences of opinion may have over design issues or redesign. because the product was not on target.

That’s a target to consensus decisions, greater commitment to the development effort, better coordination, and reduced time over for the course of the development effort.

Quality Function Deployment QFD is a useful methodology for communication, planning, and decision-making within a product development team.

It is not a paperwork practice or additional documentation. It must over completed to proceed to the next development milestone.

That’s not only to brings the new product closer to the intended target. but the reduce time of development cycle and cost is established in this process.

Quality Function Deployment is oriented toward involving a team of people representing the various functional department.

It’s involved in product development like Marketing, Design Engineering, Quality Assurance, Manufacturing/ Manufacturing Engineering, Test Engineering, Finance, Product Support, etc.

You can see this “talk of Customer requirement” in a variety of ways.

Simplified QFD

1) Normal Requirement:- It is the objective and goal. that is the study for product or system during a meeting with a customer if the requirement is present the customer satisfies a normal requirement are requested the types of graphical display, specific system, function and define a level of performer.

Ensure the customer needs or requirements reflect the desired market segment. Address the unspoken needs (assumed and excitement capabilities).

2) Aspected Requirement:– It requirement is implicit to the product and system may be so fundamental that customer doesn’t explicitly study them. that action offer cost for significant this satisfaction.

-Example of expected requirement ” It is a human iteration exception” or overall and reality and uses of the software.
Customer Requirements – “talk of the Customer” in this the first step in a QFD project is to determine what market segments will be analyzed during the process and to identify who the customers are.

The team then gathers information from customers on the requirements they have for the product or service. To arrange and evaluate this data, the developer team used simple quality tools like Affinity Diagrams.

3) Existing Requirement:– This feature goes belong to the customer aspect and true be very satisfy when present Ex: A software for a new mobile from come with a standard and feature But It is coupled with a set of unexpected capabilities like a multi touch screen. visual voice name that’s light every use of the product.

It’s also called Regulatory Requirements Not all product or service requirements are known to the customer.

So, the team must document requirements that are dictated by management or regulatory standards that the product must adhere to.

QFD is used as a customer interview and observation, serve and examination of historical data.

These data are translated into the table of requirements call the customer voice table that is reduced with the customer and other schedule tables.

Google FAQ

1) What Is Meant By QFD?

QFD stands for Quality Function Deployment. that’s the process of customer requirements for product development.

2) What Are The Benefits Of QFD?

The QFD is helped to build a profitable product. there are also some benefits for product development such as free resources to add in the product, discount in low-quality resources, timely delivery to the customer, etc.

3) What Is QFD In Project Development?

QFD is the process of customer requirements to build a profitable product in a sequence manner. so, the QFD is essential for that.

4) What Is QFD in total quality management?

The TQM is the systematic approach for the product development process.


The QFD (Quality Function Development) is a process of customer requirement to develop a particular product to the merchant.

The customer’s putting the ability of a particular product to developing according to that. The merchant assuming the cost of the product for development. After that, the deal is established between customers and merchants.

It’s all depended on the quality of the product, spent time, the workload of the developer, and many major and small tasks of development of a particular product. you can see here qfd steps for product development.

There so many tasks are established for product development like
How’s the product value in the market?
How much longer the product will be run?
What are the minimum and maximum cost of the product?
How much cost may have of resources for development?

The merchant is assuming for product development like
How many days will it take for over the development of the product?
What resources are there needed?
If the customer wants a warranty, then How long It should be?

After, the developer team will exceeding the process of over development of the product like product design, added new feature, added free feature, etc. you can see here the best QFD PPT.

if the customer unsatisfied with the developer’s works. They can return for improvement or deliver that’s a product to the merchant or cancel the order.

Some Important Benefits Of QFD

  1. The whole process has happened systematically.
  2. There is a good developer team.
  3. There are some free features for the customer.
  4. The costs depended on resources of cost, developer of cost, etc.
  5. The whole analysis executed of a product after the product developed.
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